JonBon Rocks Through the Pain

From Yahoo News Blogs:

If the name Jon Bon Jovi still brings to mind big hair, leather pants, and "Livin' on a Prayer," well it's time to fast forward about 25 years. The lead singer of the legendary Jersey pop metal band Bon Jovi is now nearly 50 years old and has just taken on a new gig … as an Advil spokesperson. (Hey, ever meet someone approaching the big 5-0 who doesn't have a few aches and pains?)

The makers of Advil hooked up with Jon after he injured his calf muscle while performing on stage last year and he later revealed in an interview that he relies on the pain reliever to get through the inevitable discomfort that comes with a job that frequently involves singing and dancing at stadium-sized performances.

"I'm sort of an athlete, up on stage," Jon said during a behind-the-scenes interview for the 30-second TV ad, which was shot at the Jon Bon Jovi Soul Kitchen, a community kitchen in Red Bank, New Jersey, which provides meals to those in need.

"Life's a juggling act, you've got to make time and balance everything simultaneously, and make it look easy. It's anything but easy," said the rocker, who's been married to his high school sweetheart, Dorothea, for 22 years, is dad to four kids, and an avid runner.

Jon joins Regis and Joy Philbin, who shared their Advil story in October. And for you young folks who can't imagine having to deal with knee pain or back aches, just wait 30 years … when Justin Bieber realizes that he can't bop around like he used to.

You can view the spot here. (I can't, stupid firewall at work).

Here are some snaps from the commercial shoot (Thanks Pirate, for posting these; if these came from slideshow on the Advil site, I couldn't see those either).

There's also a Soul Foundation Video on the Advil site.

~ Hath