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JonBon appeared on the plaza at Rockefeller Center today to announce his new partnership with the Today Show and NBC. On a string of Wednesday appearances through November, the band will discuss their lives and music, culminating with the band showing off what they do best: playing their hits live on November 25th.
Bon Jovi’s Today Show house call is part of a novel new project by NBC Universal called “Artists in Residence,” in which the group will appear on multiple programs on NBC and its affiliated cable channels throughout the upcoming month.
Speaking with Matt Lauer, Ann Curry and Natalie Morales on the plaza, Bon Jovi told TODAY he’s a firm believer in the message “We Weren’t Born to Follow” delivers.
“The world changed a year ago, and I think this song in particular exemplifies the human spirit,” he said. “People needing now to pick themselves up by their bootstraps and get back on their feet again. I could not have written this song with Richie a year ago.”
Jon himself says the group, now on its 12th album, recorded material with a decidedly modern, topical bent.
In a recent interview on Japanese television, Bon Jovi said he gathered with his guitarist and longtime songwriting partner Richie Sambora to work on new songs a year ago, but admits the progress was slow moving at first.
“We were writing a couple of boy-girl songs, we were writing a song about rehab, and it wasn’t really going anywhere,” Bon Jovi said.
“And then, between the president getting elected and the economy tumbling as it did and Bernie Madoff and those whole kind of things that happened, our country really sobered up last winter. And these songs started to come.”
But Bon Jovi knows his true calling is still performing with his band on the concert stage — they’ve played a staggering 2,600 concerts in some 50 countries since leaving their New Jersey hometowns to hit the road in 1984. The band will offer TODAY viewers a taste of what their 2010 tour will look like when they cap their “Artists in Residence” month with a Thanksgiving Eve concert on the plaza Nov. 25.
Given the band’s popularity, you might want to start lining up now.
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4 comments:
Cold, potentially rainy or (GASP!) snowy conditions. Sleeping (haha) outside overnight in a crazy crowd of crazy JoviNuts... Sounds like an awesome way to spend the night before Thanksgiving!!! Although I may be more partial to watching from the office of a friend whose company happens to overlook the plaza. Wonder if we could ALL invade???
I'll have the video up on my skydrive later tonight, and will post a link in here.
Willow I'd love to sneak away with you, but that's baking day. Pies, breads, cookies.... busy busy busy at cada de'Hath :)
I actually went in and took that day off. Just might have to venture down again. Didnt do too bad last time but then again it wasnt November either.
I thought about it for all of ten seconds, then remembered I'm on a new job, with no PTO yet and you don't get holiday pay unless you work both the day before and the day after. I'll Tivo it and watch later.....but I'm not complaining. I've got a job again!
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