Thursday, October 15, 2009

Artist In Residence (more info)

From Reuters:

Bon Jovi will be the very first artist ever to appear across the many brands of NBC Universal in a unique "Artists in Residence" partnership. In the exclusive agreement, Bon Jovi's music/appearances/performances will be widely seen and heard across the multiple brands and platforms of NBC Universal.

The "Artists in Residence" project coincides with the November 10th launch of the band's new studio album, The Circle.

The project offers a unique opportunity for NBCU to work with Jon Bon Jovi and the members of the band, through interviews, musical guest appearances, and guest-starring roles, to provide exclusive and compelling content across the company's many brands -- its news and cable information platforms, its cable entertainment, its broadcast network and digital assets -- and allow the band the opportunity to promote The Circle to a broad, diverse audience that can not be matched in the industry.

"By assembling a unique mix of personal appearances on a variety of its brands, NBC Universal has the ability to offer Bon Jovi the opportunity to reach a wide audience in a variety of compelling ways, while at the same time making interesting, exclusive content available to the properties of NBCU," said Gaspin.

As part of the "Artists in Residence" program, Bon Jovi has confirmed appearances on a number of NBCU platforms including:

The special "Bon Jovi Month" on the "Today" show in November during which they will appear live on the program on all four Wednesdays that month, capped off with a special concert performance on the plaza on Wednesday, November 25th.

Several NBC Entertainment programs and be the featured guest on Bravo's "Inside the Actors' Studio."

Jon Bon Jovi will be the subject of a "USA Character Showcase," which will highlight Jon as both an artist and philanthropist in an on-air and on-line campaign.

Jon Bon Jovi will be a featured panelist at a USA Network and Tom Brokaw-sponsored "Characters Unite National Town Hall," about overcoming social injustices, in Washington, D.C. on Wednesday, December 2.

Jon will also be featured on NBC's Nightly News with Brian Williams, as well as in the company's award-winning public service campaign "The More You Know" with spots running on NBCU's cable and broadcast networks.

The band's music will also be heavily integrated throughout NBC's network and cable programming.

Yep, definitely Must See TV. I hope all the guys get a crack at TMYK. I think (seriously) that Richie should do one about the perils of overindulging. He's a great example of someone who over-indulged, but turned himself around with the help of family and friends. A great success story, actually.

And my husband is going to TOTALLY hate November (tee hee).

Just a thought...

~ Hath

3 comments:

Queenie October 15, 2009 at 1:18 PM  

Yeah I can see the hub rolling his eyes now. LOL

I can see right now that NBC will be the channel of choice for November!

joviswillow October 15, 2009 at 2:10 PM  

""Bon Jovi Month" on the "Today" show in November during which they will appear live on the program on all four Wednesdays that month" -

WOOHOO! This whole program idea is really exciting! Can't wait to get DVR now! They are going to be EVERYWHERE!!! Oh, and I totally agree that Richie should do a TMYK spot (or 2), maybe even along with Ava to highlight the importance of talking with your children. I cannot cannot cannot wait!

Catte Sambora October 15, 2009 at 6:07 PM  

I'm feeling a night at the Georgetown Ritz coming on....

Gotta start working on contacts for that Town Hall....


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