Friday, October 14, 2011

Billboard Story

In case you can't wait to get the next issue in your hot little hands, Billboard has the cover story up on their website.

Around the turn of the millennium, Bon Jovi found another gear.

The result of the shift has been a decade of career-altering achievement in just about any category used to quantify success in popular music: touring, hit songs, awards, branding, No. 1 albums, DVDs, all produced at a remarkably prolific pace.

Call it the next level. But not the last level.

Driven by the intense work ethic, broad vision and rock'n'roll charisma of its frontman and namesake, Jon Bon Jovi, this band is still breaking new markets, finding new fans and remaining relevant while most of the rock groups that emerged in the '80s either have disbanded or are relegated to playing decades-old hits with little hope of charting new ones.

If Bon Jovi were a stock, it would be a blue-chipper-savvy investors would be bullish. And Jon Bon Jovi is CEO, the personification of that delicate intersection of art and commerce. He accepts that description, with a caveat. "The commerce is really just a by-product of the art," he says, calling from a hotel room in Los Angeles where he's decompressing from the latest mega-tour by writing and cutting tracks with multiple Grammy Award-winning songwriter/producer John Shanks for what will end up being the next Bon Jovi album.
Go here to read the rest of the story.

~ Hath

PS: Thanks to everyone who sent me emails on this -- JS, Kiwi, Rike, A, FF :)

1 comments:

Michèle,  October 15, 2011 at 9:38 PM  

That was an enjoyable read Hath! Thanks for posting it! Jon and Band are in a class of their own. Billboard did a great job on the story illustrating how Jon's drive, vision and passion have kept him at the top of the music business.


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