Oh What a Knight

(sorry, couldn't resist)

Richie Sambora, Per Gessle, Knight Scott Greenstein, and Steven Van Zandt at the Swedish residence in New York on May 20.


Scott Greenstein, the Chief Content Officer of Sirius XM, created a show that promotes Swedish music in North America. For that, he was — just last week — awarded the insignia of Knight of the Royal Order of the Polar Star by Ambassador Ulf Hjertonsson, Consul General of Sweden in New York (acting on behalf of the King of Sweden), at a ceremony at the Swedish residence on Park Avenue.

Guests in attendance included actor and musician Steven Van Zandt, director Lasse Hallström and actress Lena Olin; guitarist Richie Sambora); professional skateboarder Tony Hawk; singer Peter Jöback; Henrik Lundqvist of the New York Rangers; celebrity chef Marcus Samuelsson; and media host Martha Stewart.

With this distinction, Greenstein is recognized for the strides made by the Nordic Rox program in introducing Swedish music and popular culture to American audiences.

~ Hath