Thursday, February 02, 2012

Billboard Reveals the 2012 Power 100

Billboard found something else that Irving Azoff, executive chairman of Live Nation, can sit atop: In the January 28 issue of the magazine, Billboard unveils the Power 100, a ranking of the most powerful people in the music business.

See the Billboard Power 100, organized by number, here.

Azoff's position on the Power 100 reflects a general trend in power, away from record labels and over to the management and touring side of the business. Of the 100 slots, 23 were filled by those in management or the touring business, compared to 21 record labels.

"Ultimately the artists are in control," noted one top entertainment attorney, speaking in consultation to the creation of the list. "So whoever most influences the artist has the power. But the label role has diminished as they no longer can provide the established artists with as much cash as they used to."

Rankings were determined by a combination of key factors including market share, exclusive Billboard chart data/boxscore information, and revenue. A team of 15 top Billboard editors then analyzed the value of these metrics to produce the final results. The list is U.S. based. As well, the Power 100 puts a premium on the top decision makers at each company. So, for example, the strong position of Interscope's Jimmy Iovine's is an argument against a high position for the number-two at that company, Steve Berman, who still makes the list.

The list boasts six artists, each of whom cracked the business ranking for specific reasons. "We couldn't weigh the power of an artist's fanbase against the power an executive has, or this would have simply been an artist list," says Bill Werde, Billboard's editorial director. "Our Moneymakers list is our artist list. But certain artists were able to break through to the Power 100 based purely on their business success or innovations."

Artists on the Power 100 include Jay-Z and Beyonce as a power couple (#13), Taylor Swift (#78), U2 (and Paul McGuinness, #27), Jon Bon Jovi (#50) and Lady Gaga (#84).

You can read the whole story on Billboard's site.

~ Hath


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