WTB Featured during NY Fashion Week

Be on the lookout for LOTS of Richie photos / articles / appearances next week. In addition to the tour (like that isn't enough) he's coming back for the NYC WTB debut:

The February 2011 fashion schedule concludes with a special finale fashion show and after-party presented by Polaroid Sunglasses, for rockers and designers Nikki Lund and Bon Jovi guitarist Richie Sambora for their line WTB Clothing. Richie Sambora will be flying in from the Bon Jovi world tour to unveil their New York Fashion Week debut with special appearances and surprises to be announced.

Thursday February 17h

10am: Malan Breton Collection
2pm: EMU Australia
6:30pm: WTB by Richie Sambora & Nikki Lund presented by Polaroid Sunglasses
8:30pm-11pm: WTB Official After Party presented by Polaroid Sunglasses at AVENUE NYC

All fashion shows will take place at the Metropolitan Pavilion South located at 125 W. 18th Street. AVENUE nightclub on 116 Tenth Avenue (http://www.avenue-newyork.com/) will serve as the official nightclub partner for all after-parties and parties and AKA (http://www.stayaka.com/), collection of luxury extended-stay hotel residences, will be the official hospitality partner providing celebrity and fashion designers with luxury accommodations.

In addition, STYLE360 presented by Polaroid Sunglasses will also break down the typical closed door attendance to fashion industry leaders and make all the fashion shows viewable to a global audience via HD live streaming at http://www.ELLE.com/STYLE360 as well as offer a 360 degree viewing camera.

You can read the whole article here.

In other WTB news, there are a couple of videos up on YouTube from the fashion show/Superbowl party last weekend. Those can be seen here and here.

~ Hath