CBS and BJ Partnership
Is this a better deal than the fiasco that was with NBC's "Artist in Residence" program? In my opinion, CBS is a better network, but really, is this a great move? The market is already saturated with Bon Jovi -- I guess time will tell.
You can read the full press release here.
CBS has partnered with global rock icons Bon Jovi to feature the band's never-before- broadcast stadium anthem, "This Is Our House," in the Network's on-air promotional campaign for the new fall schedule. Beginning today (Tuesday, Sept. 14), CBS will launch the new promotional spots and, as of this week, www.bonjovi.com is making the single available for download online for the first time.
The Bon Jovi "This Is Our House" Network broadcast spots mix live footage of the band with a video montage of CBS's new and returning series.
They should change the CBS "Eye" to Bon Jovi Blue in conjunction with this. In for a penny, in for a pound, right?
~ Hath
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2 comments:
Hmmm... This Is Our House on CBS... What Do Ya Got is running on Grey's Anatomy Promos on ABC.... and Jovi tunes were ALL over Monday Night Football (both games)on ESPN (owned by ABC) last night.
I'm still thinkin' we're gonna see This Is Our House somehow related to football. CBS does carry games on Sunday, after all...
I am hoping that they don't go into overkill again. That last time with NBC was just too much. Too much time on their (I mean Jon's) hands possibly?
Take a break guys, let us miss you a little!
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