BonJovi joins GroupMe

In case your texting plan for your cell/smart phone isn't taxed enough with Twitter, Facebook, and other social networking services.

GroupMe, the NYC-based mobile group chat startup, is launching a big new initiative today to start bringing brands to its service. Its initial partners include MTV, Oxygen, Bon Jovi, and the Bonnaroo and Coachella concert festivals.

Users will be able to create special groups with their friends focused around these brand topics, and then the brands will be able to send those groups information like news, promotions, fan memos, etc.

How does it work?

For example, say you and a bunch of friends are going to Coachella. If you create a special Coachella group on GroupMe, you will all be able to chat with each other as usual, but the festival will also be able to send you information, potentially including news, weather updates, promotions, etc.

You will NOT become part of some huge group about Coachella -- it will still only include the people that you or your friends invite to the group. This way the group has a topic, but won't become a mess.

The "brand" account can also pop into one group at a time, and message the group. So maybe if you're lucky, Jon Bon Jovi himself will pop into your Bon Jovi group and send you a picture of himself brushing his teeth, or something.

Read more here.

This sounds like an interesting concept, but I'm pretty sure it will blow out my monthly text allottment.

What do you think?

~ Hath

PS: I'm pretty sure JonBon won't be texting anyone pics of himself brushing his teeth, so don't use that as a reason to join (lol)

PS2: I read the headline really fast, and thought it said "GropeMe" not "GroupMe". Now the former is a service I'm sure would get zillions of signups....