The Chairman of the Band

Jon Bon Jovi is not your average rock star. When you tell people you are meeting him, you get two reactions: disdain or “Phwoar”. Both are usually followed by a rousing rendition of Livin’ on a Prayer. So for the conflicted out there, let’s start by getting a few things straight: he is not tiny; he’s a very respectable 5ft 10in or 11in. His hair, while by no means a No 1 all over, is no longer so big that it need dominate our thoughts. He’s a handsome and successful rock star who gets a reliably sneering press (too commercial, too soft-rock, too cheesily uplifting); a stratospherically rich man who nonetheless keeps plugging away with the CDs, the tours, the long absences from his family. And today, he is in a rubbish part of America listening to local dignitaries drone on at a tree-planting ceremony. Why, for the love of God? Is he, as rumour has it, planning to follow in the footsteps of Arnold Schwarzenegger and Clint Eastwood, and swap showbiz for politics?

“Fuck no!” he says, grinning good-naturedly. “Fifty per cent of people hate you before you walk out the door. You can get much more done philanthropically than you can ever do shaking hands. I probably could run, because celebrity would win you office, and what a shame that would be. The difference between me and the President is that I get to keep the house and the plane.”

It turns out that philanthropy, through his Jon Bon Jovi Soul Foundation, and not politics, is what gets JBJ out of bed. And it is his foundation that has helped to fund today’s tree-planting. But he could just write a cheque, and not bother hacking down here on the train (quicker than the chopper, apparently). “My going there gets the community involved. If you go there, and you speak to people, and look them in the eye and say, ‘You do this, I’ll do that…’ It’s the power of ‘we’.”

Of course, plenty of famous people give money to charity, or support charitable foundations. Bon Jovi is different. He set up his own foundation because he wants to know exactly where his money’s going. He also does most of it when the cameras are categorically not rolling, refusing to do photogenic things more than once during the day because, “This is not a photo opportunity.” Finally, he’s different because he isn’t preachy – he just gets on with it. He could spend his life sitting on a beach; he chooses not to. “What a selfish, miserable, shit life that would be. It’s a terrible existence! What good are you doing? What purpose are you serving? What legacy are you leaving?”

Read the article in its entirety here.

~ Hath