David at Lolly Cashmere Collection Premiere

Obvious Clothing and Lolly Cashmere by Obvious Clothing LLC represent an unusual triple threat of style, theatre and entrepreneurial fortitude of brothers Todd and Chad Kimball. Together the Kimball’s have fostered a loyal following of preeminent national and international women’s retailers and celebrity talent with their charming cocktail of contemporary design, vintage style and captivating silhouettes. Obvious Clothing attributes its branding success to the fusion of Todd’s business acumen and Chad’s artistic instinct as a five-time Broadway star and leading man in the hit Broadway musical ‘Memphis.’

Launched in 2006, Obvious Clothing is weathered and washed for a soft hand, sewn for seduction and detailed with distinction. The line specializes in originality with exclusive silhouettes and compelling imagery culled from artists around the world. The result: a luxury garment that radiates a tantalizing, feminine mystique with iconic appeal.

There was a collection launch party last night at Meet at the Apartment, NYC.

Find out more about the collection here.